Peet Roofing.
Website revamp and Social Media overhaul for peet roofing
- Client
- Peet Roofing
- Services
- Brand Film, Paid Social, Website
- Published
- September 2026
20+
Qualified leads in the first four weeks
Ads live 4 August 2026. From a standing start, no prior ad account.
What we delivered
- Website
- Instagram rebuild
- Meta campaigns
- Owner narrative film
- Carousels
- Testimonial cards
- Skit series
- Drone and site B-roll
- Crew and craft B-roll
- Service-area posts
- Review cards
1937
Family trade since
4th
Generation running it
15,000+
Roofs across Central Florida
A+
BBB rated, CertainTeed certified
The problem was never the traffic.
Peet had the reputation and the work to back it up. What they did not have was a site that said so, or any way of knowing which ad dollar turned into a booked inspection.
Before
- Company history buried below the fold
- No obvious next step for a homeowner
- No tracking attached to the site at all
- Meta ads pointing at pages that could not report a single conversion
After
- Dedicated pages for every service and every city they cover
- A cinematic video hero shot on location, not stock footage
- 1937, the 15,000 roofs and the no-deposit promise moved to the front
- Every form wired to a confirmation page that reports back to Meta
Then we made it measurable.
Full attribution from the ad, to the form, to the phone call. This is the part most vendors skip, and it is the reason the ad account can improve rather than guess.
01Ad
Meta campaign, targeted by service and service area
02Landing page
Service or city page written the way homeowners search
03Form
Free inspection request, routed to the office inbox instantly
04Thank you page
Dedicated URL that fires a Lead event back to Meta
05Optimization
The ad account learns from people who book, not people who click
What their customers see now.
Running every month.
- Owner narrative film
- Carousels
- Testimonial cards
- Skit series
- Drone and site B-roll
- Crew and craft B-roll
- Service-area posts
- Review cards
